An inconsistent experience is often a symptom of rapid growth - you’ve been doing so well so fast that you haven’t had time to sit back and work out how everything comes together. The thing is, joining it all up will not only make your customers happier, it will also improve your employee experience and break down organisational silos - what’s not to like?
CX Strategy
Vemi is a banking startup aimed at the UK Muslim audience, focusing on ethical banking. Trouble was, everyone’s idea of what this meant was slightly different. Building a deep understanding of the target market’s thoughts, needs and emotions around modern banking was key to aligning the organisation behind a clear, executable vision.
Sector
Financial Services/ Banking
Year
2024-2025
The telecom had recently experienced rapid growth via a number of strategic mergers and acquisitions which led to a fragmented customer experience. They needed to redefine their experience to retake their spot as market leader.
Sector
Telecoms
Year
2019